4.31 Can LISTSERV tell me if my mails are being received and opened?
Can LISTSERV tell me if my mails are being received and opened? (In other words, can LISTSERV do so-called "open-rate" tracking?)
LISTSERV does not do open rate tracking itself. However, since it acts as a direct pass-through of whatever you post to a list, it does not interfere with any open-rate tracking code (usually HTML that executes when the message is opened) that you might acquire elsewhere and post to a list for this purpose.
If you are looking for a product that integrates seamlessly with LISTSERV to do open-rate tracking (or handle other e-mail marketing chores), you might find L-Soft's LISTSERV Maestro package of interest.