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1986: Automated Email Lists Email lists as we know them today began when Eric Thomas invented LISTSERV, which automated cumbersome manual list management. 1986: Groundbreaking Milestone The innovation of LISTSERV makes it efficient to get results with email. Easily engage subscribers with discussion lists, announcements and newsletters. |
1993: Double Opt-In LISTSERV is the first software to introduce double opt-in, which becomes the industry gold standard best practice for permission email. 1993: Permission Matters Double opt-in, also known as confirmed opt-in, allows you to build relationships by ensuring that your subscribers consent to receive your messages. |
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1995: Spam Filter LISTSERV introduces the first spam filter in the industry, keeping email lists clean and safeguarding subscribers from spam. 1995: Fighting Spam As a sender, you have the power to protect your email lists and subscribers from spam and unwanted junk, which is the opposite of permission email. |
1996: Web Interface The LISTSERV web interface makes email lists user-friendly for senders and subscribers, with online archives and easy subscribing and unsubscribing. 1996: Mailing Lists Meet the Web Managing your email lists is easy with the web interface. Subscribers can access, join and leave the lists online, on a computer or mobile device. |
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1999: Mail-Merge LISTSERV introduces database connectivity and mail-merge capabilities, enabling senders to deliver truly personalized messages to subscribers. 1999: Personalizing Messages Using subscriber data to target your messages boosts your results. List segmentation and personalization are key tools to engage your subscribers. |
2001: Anti-Virus LISTSERV is the first email list solution to provide built-in anti-virus capabilities to automatically reject and discard virus-infected messages. 2001: Combating Viruses Built-in anti-virus protection keeps your email lists safe by blocking any inbound viruses, saving time and hassles for senders and subscribers. |
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2002: Tracking and Reporting The LISTSERV Maestro add-on debuts, enabling easy tracking, reporting and list segmentation for newsletters and email marketing campaigns. 2002: Improving Results See how subscribers are responding to your email campaigns with tracking, metrics and reports, and use this data to refine and improve. |
2006: Authentication Support Support for DomainKeys, today replaced by DKIM, is introduced. The deliverability assessment suggests LISTSERV and DNS configuration improvements. 2006: Boosting Deliverability Correct authentication settings, such as DKIM, are essential for making sure that your email actually gets delivered to your subscribers. |
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2007: LDAP Support LISTSERV allows you to connect to LDAP servers to authenticate user logins, execute dynamic queries and insert data in mail-merge jobs. 2007: Using Organizational Data Set up access privileges and email delivery using your existing data and LDAP server resources, especially helpful for senders with large databases. |
2009: HTML Templates LISTSERV introduces an HTML newsletter template system, which allows senders to create and deliver newsletters without HTML coding. 2009: Building Brand Awareness Every email that you send communicates your brand. Create your own HTML templates to simplify your workflow and maximize subscriber impact. |
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2016: 30-Year Milestone Since 1986, LISTSERV email lists have been helping people connect, communicate and collaborate, reliably and effectively, around the world. 2016: Making an Impact Your email lists make a difference in uniting professions, supporting research collaboration and boosting business results – even saving lives. |
2019: The World Runs on Email Email evolves. LISTSERV and LISTSERV Maestro development continues. Email lists help people and organizations make a difference, every day. 2019: Our Shared Story Continues Email continues as the top online channel, and LISTSERV remains the gold standard for your newsletters, discussion groups and email communities. |
 DiscussEmail groups and communities are effective and widely used among people with a shared interest or profession. Discussion lists enable collaborative knowledge exchange. The searchable archives are a goldmine. |
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 SegmentSpeak directly to different segments within your audience. Serve them better with targeted messages. See your response rates and return-on-investment increase. Satisfied subscribers stay on your email lists. |
 EngageDeliver personalized news, services and special offers, and watch your email marketing campaigns flourish. Relevant content and strong subscriber relationships boost engagement and results. |
 Confirm ConsentUsing double opt-in subscription gives you the assurance that your subscribers have actively chosen to receive your messages. It empowers permission-based email marketing and complies with email laws in Europe. |
 Get ClicksEmail is a powerful messenger, and the links within your email are a bridge to your website. Your content and visuals invite readers to click and engage. Use tracking reports to follow your trends and improve communications. |
 Design ResponsivelyBe mobile-friendly because many people read their email on the go. Make sure that your email templates are optimized and subscribers enjoy their reading experience. |
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DiscussEmail groups and communities are effective and widely used among people with a shared interest or profession. Discussion lists enable collaborative knowledge exchange. The searchable archives are a goldmine. |
SegmentSpeak directly to different segments within your audience. Serve them better with targeted messages. See your response rates and return-on-investment increase. Satisfied subscribers stay on your email lists. |
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EngageDeliver personalized news, services and special offers, and watch your email marketing campaigns flourish. Relevant content and strong subscriber relationships boost engagement and results. |
Confirm ConsentUsing double opt-in subscription gives you the assurance that your subscribers have actively chosen to receive your messages. It empowers permission-based email marketing and complies with email laws in Europe. |
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Get ClicksEmail is a powerful messenger, and the links within your email are a bridge to your website. Your content and visuals invite readers to click and engage. Use tracking reports to follow your trends and improve communications. |
Design ResponsivelyBe mobile-friendly because many people read their email on the go. Make sure that your email templates are optimized and subscribers enjoy their reading experience. |
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 Take the hassle out of your email list communication User-Friendly |
 Enjoy the broad benefits and results that email lists provide Flexible |
 Configure your email lists to meet your exact specifications Versatile |
 Our expert support staff are standing by to assist you Support |
 Training services can be tailored to fit your individual needs Training |
 In-depth, customized assistance is available remotely or in person Consulting |
