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By L-Soft Staff
Before the summer of 1986, all of the early email lists had to be administered manually, which resulted in such a drain on time and resources that it could well have caused the demise of email list communication as a whole. As a result, Eric Thomas, an engineering student in Paris, decided to develop a program to automate the management of email lists: LISTSERV® software.
2011 marks a quarter-century of LISTSERV. We invite and encourage you to share your LISTSERV stories with us. You can share quotes or even longer testimonials, photos, video or audio files, anecdotes, email messages from long ago – just about anything – that tells your LISTSERV story. We're leaving it open-ended, so you can submit whatever you would like to commemorate the 25th anniversary.
Share your stories, preferably by May 25. Selected stories will be featured in a special newsletter edition in June. And as a thank-you gift, you will receive a commemorative LISTSERV anniversary collectible.
SHARE YOUR STORY »
By L-Soft Staff
Be one of the the first to submit questions for L-Soft Founder and CEO Eric Thomas to answer during a live videocast and online chat to be held in September. Have you ever wondered why Eric invented LISTSERV? Are you curious how LISTSERV has changed over the years? Do you want to know what some of the very first LISTSERV lists were? Are you interested to hear Eric's vision of the next quarter-century of LISTSERV and the permission email industry? Submit your question today to ensure your place in the priority queue.
POST QUESTION »
By L-Soft Staff
After a surge of support in the last week of voting, IWETEL won the April 2011 competition with 45.62% of the vote and has qualified as the first of five finalists eligible for consideration of the grand prize award. A total of 8492 votes were cast in the first monthly contest. The counters have been reset and May voting is now in full swing.
Will your favorite list be the next to qualify as a finalist in the May voting? Vote today! Have you nominated your favorite LISTSERV list? Nominate today for the best chance to be a finalist in the four remaining monthly voting contests! Everyone who nominates a new list will receive an L-Soft promotional item of their choice, including t-shirts and tote bags.
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NOMINATE »
VOTE »
Q: How do I use LISTSERV's API to allow an external application to interact directly with LISTSERV?
Answer by Tom McDaniel
Consulting Analyst, L-Soft
LISTSERV users are quite familiar with the traditional communication layers used for LISTSERV commands: email through the LISTSERV command address (listserv@lists.example.com) or via the LISTSERV web interface. While these interfaces are certainly adequate for the most common, ad-hoc commands issued by individual users, neither is the best solution for automated procedures. When developing an external application that needs to interact with LISTSERV, the TCPGUI interface is the ideal communication layer.
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Q: How do I use the permission-based tracking feature in LISTSERV Maestro?
Answer by Ben Parker
Chief Corporate Consultant, L-Soft
The need to obtain permission from recipients to send them email of a marketing or promotional (non-transactional) nature is well established in the email industry as a fundamental best practice. However, with the growing concerns about personal privacy and the potential exposure of various kinds of personally identifiable information (PII), there is a new permission step beyond mere permission to send email. This step is "Permission to Personally Track". That is, permission for the email campaigner to track your responses (opens, clicks and action-tracking, such as purchases) in a personally identifiable way.
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