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Behind the Scenes: Creating a Fully Automated Email Campaign
By Jani Kumpula
Senior Webmaster/User Interface Designer, L-Soft
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In the previous issue, we announced the launch of a new email course, allowing people to sign up to receive weekly LISTSERV tutorials directly in their inboxes. This 12-week course is fully automated and runs continuously in the background, so whenever new people subscribe, they will always go through the entire course in a sequence without human intervention. Let's go behind the scenes and find out how to set up this type of automated email campaign.
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Get Closer to Your Audiences: Pro Tips for A/B-Split Testing
By Susan Brown Faghani
Manager, Marketing and Sales Communication, L-Soft
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One of the true power tools we have as email marketers and communicators is A/B-split testing. In short, you send two or more different versions of a mailing to random splits of your subscribers and compare the response rates to see which version performs better. Voila! Now you have insights to optimize and customize future campaigns. These five tips will help you make the most of your A/B-split testing.
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Perennial Practices for Powerful Email Communications
By Susan Brown Faghani
Manager, Marketing and Sales Communication, L-Soft
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Sharing communications that resonate with our subscribers is always in season. See how key best practices and tips help us do just that, by earning subscriber trust, providing relevant content and growing our audiences.
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Q: |
Why do my lists sometimes generate spoofing complaints and what should I do about them? |
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By Jacob Haller
Senior Support Engineer, L-Soft
List owners might sometimes see entries about spoofing in their daily error monitoring reports or hear from mail administrators complaining that LISTSERV is spoofing their domain. In this tech tip, we'll explore why this happens and what you can do to investigate and handle these sorts of questions.
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How can I run a fully automated A/B-split campaign with LISTSERV Maestro? |
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By Robert Graf-Waczenski
Senior Applications Programmer, L-Soft
Sending an A/B-split job to your current subscribers and keeping the campaign running so that new subscribers also receive it can seem like a challenging task. This tip shows how easy it is to use A/B-split testing with sampling and auto-repeat delivery to ensure that new subscribers automatically get the most popular version of your content.
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Support Spotlight: Kaiwei Enjoys Solving Email Problems
By Kathleen Pelosi
Manager, Business Communications, L-Soft
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Have you contacted L-Soft with a support inquiry? If so, you may have worked with Kaiwei Luo, L-Soft's newest Software Support Engineer. Kaiwei joined L-Soft in November and has been quickly learning the ropes of support for both our hosting and licensing customers. He takes pride in his efficiency when working with customers to help diagnose and solve their technical needs. Get to know Kaiwei more in this spotlight.
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New to LISTSERV? See Helpful Content Hub
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By Kathleen Pelosi
Manager, Business Communications
L-Soft
L-Soft is happy to announce the launch of a new website designed for those who are new to LISTSERV. Featuring simplified content and how-to's, the site can serve as a learning tool and help you get inspired about how to use LISTSERV in your industry.
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Got an email story or feedback to share?
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L-Soft international, Inc.
7550 Wisconsin Ave, Suite 400
Bethesda, MD 20814
USA
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L-Soft Sweden AB
Fatbursgatan 15
118 28 Stockholm
Sweden
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© L-Soft 2022. All Rights Reserved. |
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