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Newest Version of LISTSERV® Maestro Facilitates Recipient-Centred Email that Goes Far Beyond Just Customising the Salutation
London, January 23, 2007 – L-Soft announced today the release of LISTSERV Maestro 3.0, the latest version of its advanced email list communication solution, enabling businesses, membership organisations and others to target their messages and provide valuable, personalised information to their opt-in recipients through an integrated or external database system. The updates in LISTSERV Maestro 3.0 – including interactive, drill-down reporting and a status-at-a-glance dashboard – provide unmatched ease-of-use and improved job management for email marketing executives and anyone who relies on email as a key communication tool.
Recent research has pointed to underutilisation of recipient data, coupled with difficulties analyzing campaign results, as significant challenges to effective email marketing. And when senders do personalise, it is usually limited to the salutation alone, rather than incorporating other important recipient data. With LISTSERV Maestro's database capabilities and advanced reporting, businesses and organisations save valuable resources while enjoying the benefits of highly targeted, database-driven email and up-to-the-minute feedback on campaign results and areas in need of improvement.
"With a significant portion of opt-in email being perceived as unwanted, largely because it doesn't suit recipients' interests or the topics they signed up for, personalisation and accurate targeting are more critical than ever," said Eric Thomas, L-Soft founder and CEO and developer of LISTSERV. "With LISTSERV Maestro, there's no excuse because it's a breeze to send highly relevant, personalised email – the kind of email that recipients are looking forward to opening."
In addition, companies and organisations using LISTSERV Maestro can completely customise each page of the Web interface, so that every interaction becomes an opportunity to connect with subscribers, enhance branding and convey key messages. Subscriber page customisation supports deliverability by providing an easy mechanism for subscribers to let senders know in detail which emails they would like to receive.
To learn more about LISTSERV Maestro, visit:
http://www.lsoft.com/products/maestro.asp
For a list of new features in LISTSERV Maestro 3.0, visit:
http://www.lsoft.com/products/maestro_30.asp
L-Soft, which was incorporated in 1994, offers email list and opt-in email marketing software and hosting services for managing email newsletters, discussion groups and marketing campaigns. L-Soft's products send about 30 million messages a day to more than 110 million list subscriptions. L-Soft celebrates the 5th anniversary of LISTSERV® Maestro in 2007.
Outi Tuomaala
+44 (0)203-7555117 or +46-8-50709911
https://www.lsoft.com/contact/econtact.asp?id=pressinfo
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