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| Full Tracking Support
LISTSERV Maestro supports open-up, click-through, forward-to-a-friend, social media and conversion tracking, allowing you to assess the success of your campaigns and even follow subscribers' page visits after they have clicked through to the target website.
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| Multiple Tracking Levels
LISTSERV Maestro offers multiple levels of tracking, from anonymous to personal, with each level collecting a different degree of personally identifiable information about subscribers for tracking reports.
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| Tracking Permission
LISTSERV Maestro offers a built-in way to obtain permission for personal tracking from subscribers. This allows you to send a mailing to a mixed group of recipients and gather personal tracking information from those who have given permission and non-identifiable, anonymous information from those who haven't.
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| Option to Disable Open-Up Tracking
LISTSERV Maestro gives senders the option to disable open-up tracking if they want to focus solely on more accurate and meaningful engagement metrics like clicks, conversions and social media shares.
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Mobile Tracking 
The open-up and click reports give you the option to distinguishing between tracking events generated on mobile and other types of devices, allowing you to analyze the share of your subscriber activity that occurs on each type of device.
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| A/B-Split Testing
A/B-split testing allows you to send two or more different versions of a mailing to distinct but random splits of your subscribers and compare the results. A/B-split testing with sampling allows you to send the variations to a small random sample, analyze the results, and then send the best performing variant to the rest.
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| Automatically Generated Reports
The system automatically generates a number of reports for each delivered job, outlining your open, click, bounce and unsubscribe rates. Additional charts can show detailed social media sharing as well as conversion metrics.
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| Click-Rate Visualization
Click rates can also be displayed as pins, showing which links attracted the most attention visually. This report type is similar to eye tracking reports used to study the effectiveness of user interfaces and advertising.
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| Job Comparison Reports
Custom job comparison reports enable you to compare the metrics for two or more jobs, allowing you to quickly and easily assess the success of multiple campaigns.
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| Multidimensional Analytics
The tracking and delivery reports can show average rates per month, week, day, or even day of the week or hour of the day, allowing you to pinpoint optimal delivery times to reach your subscribers.
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| Subscription Reports
The interactive subscription reports allow you to click on charts and drill down for details. The charts can show, for example, membership and subscription statistics over time.
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| Demographic Reports
LISTSERV Maestro can create demographic reports about the subscribers on your lists and define jobs and target groups based on these demographic segments.
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| Spreadsheet and PDF Reports
Most LISTSERV Maestro reports can be downloaded as spreadsheets or PDF documents with automatically embedded diagrams and charts for further analysis.
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| Automatic Email Notifications
Campaign administrators can sign up for automatic notifications via email, including post-delivery tracking reports, weekly or monthly statistical summary reports and weekly subscriber warehouse health reports.
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| Web Analysis Software Compatibility
LISTSERV Maestro can pass parameters in the tracking URL, allowing web traffic software to analyze click-stream activities.
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| Web Interface
The web interface allows you to administer your email marketing campaigns from anywhere using a web browser. The system guides you through all the steps, from message creation and target group selection to response analysis.
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| Team Collaboration
LISTSERV Maestro allows multiple people to work with a campaign at the same time through a team collaboration feature where you can formally delegate operational tasks among team members.
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| Job Due Dates
Jobs can be assigned approval or due dates. The campaign management dashboard lists the jobs that are due next, making it easy to set priorities and locate jobs that require attention.
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| Automatic Bounce Handling
Bounces can be handled automatically or routed to a designated email address. If handled automatically, LISTSERV Maestro can create reports about the cause of the bounces.
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| Anytime Scheduling
You can schedule email jobs for delivery at any date and time in any time zone without having to be present at the time of delivery. LISTSERV Maestro also supports a staggered delivery, sending the messages in batches, with a configurable delay between each batch.
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| Auto-Repeat Jobs
Email jobs can be scheduled to be automatically delivered at regular, programmable intervals without the need for human intervention.
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| Message Sequences and Drip Marketing Campaigns
LISTSERV Maestro allows you to send automatic follow-up messages to recipients who opened, ignored or clicked on a specific link in a previous email message, enabling you to create sophisticated drip marketing campaigns.
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| Internal Subscriber Warehouse
The integrated subscriber warehouse allows you to manage subscribers and create target groups directly in LISTSERV Maestro without specialized database administration knowledge or SQL coding.
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| External Recipient Database
LISTSERV Maestro connects to most common databases, including Oracle, DB2, MS SQL Server and MySQL, allowing you to harness the information from existing customer databases for your campaigns.
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| Hybrid Lists
Hybrid lists allow you to automatically import your existing LISTSERV lists and augment them with the extensive database, targeting and analytics capabilities of LISTSERV Maestro.
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| Target Groups and List Segmentation
LISTSERV Maestro allows for easy creation of database-driven target groups. This allows users unfamiliar with SQL to perform correct campaign targeting by making easy point-and-click or pull-down menu choices.
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| Customizable Subscriber Pages
LISTSERV Maestro can automatically generate customizable web pages where subscribers can enter their profiles and manage their subscriptions, without any programming.
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| Direct Spreadsheet Import
LISTSERV Maestro enables you to import recipients directly from spreadsheet files and allows for automatic generation of profile fields based on the recipient data in the file.
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| List Protection
The list protection feature prevents people who have unsubscribed from a list from being accidentally re-added when importing subscribers from external sources, such as customer databases.
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| Suppression Lists
You can protect your organization's sender reputation by using site-wide or individual "Do Not Send" lists to prevent certain email addresses from being included in your mailings.
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| API to Add Subscribers
An API allows an external script to submit subscribe requests to a list. This allows you to use an external contact or purchase form on your website to also seamlessly add people and grow your opt-in email list.
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| HTML Content Editor
LISTSERV Maestro includes an integrated HTML content editor for easy creation of responsive HTML newsletters and messages, including options to clone, delete and make design adjustments to email template components.
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| New HTML Template Library
The email template system has been modernized with a redesigned library of responsive newsletter and announcement templates, all of which can be easily customized for your needs without the need for HTML coding.
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| Support for Web Fonts
You can now define and use your own custom set of web fonts in your communications. Web fonts allow for much richer typographical design and can be used in both email templates and subscriber pages.
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| Automatic CSS Inliner
The CSS inliner automatically converts style definitions in the head of an HTML document into inline attributes, speeding up your workflow and ensuring more consistent rendering across email clients.
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| Flexible Image Handling
LISTSERV Maestro allows you to choose whether to retrieve images for HTML newsletters from an external server, upload and embed them directly into the message, or upload and host them on the LISTSERV Maestro server.
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| Hosted Attachments
You can upload your files in LISTSERV Maestro, which then acts as a file-sharing platform, allowing you to embed automatically generated and trackable links in your messages for your subscribers to download your files.
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| Personalization and Conditional Blocks
LISTSERV Maestro supports personalization and conditional logic, enabling easy creation of custom content blocks. This allows you to create totally customized messages based on each subscriber's profile and preferences.
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| Landing Pages
You can create personalized landing pages directly in LISTSERV Maestro rather than hosting them on an external website. This allows you to track subscriber activity on the landing page and get better insights about conversions.
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| Drop-in Content
Drop-in content allows you to extract and insert email content at the time of delivery. System drop-ins allow you to automatically add elements such as subscription date, login and unsubscribe URLs. There is also a system drop-in that performs calculations on subscriber data.
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| Auto-Generated Plain Text Part
LISTSERV Maestro will automatically generate a plain text part based on the content of the HTML part, saving you time and hassles while ensuring that all of your subscribers can view your messages regardless of their email client and settings.
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| Message Testing
LISTSERV Maestro lets you send formal test messages before delivery. HTML mail can also be previewed in a state that simulates an email client that has blocked the images.
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| Social Media Publishing
LISTSERV Maestro allows you to automatically publish links to your campaign messages on social media platforms like Twitter at the time of delivery, making it easier to spread the reach of your campaigns beyond the immediate subscriber base.
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| Social Media Sharing
LISTSERV Maestro supports easy social media sharing. You can use a simple drop-in to include social media sharing icons in messages, enabling subscribers to share the content with their own followers through their preferred social networks.
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| Customizable Mail Headers
LISTSERV Maestro supports customizable mail headers, which enable you to personalize the "From" and "Reply-To" fields for each individual recipient, or to insert custom X-Headers into your email messages.
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| Easy Compliance with Anti-Spam Regulations
LISTSERV Maestro makes it easy to comply with typical anti-spam regulations in different countries, including the EU GDPR. Contact details, legal information and unsubscribe links can be automatically added to your campaign messages for full compliance.
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| Multiple License Sizes
Licenses are available in multiple sizes depending on your needs, making LISTSERV Maestro ideal for small and large organizations alike. As your needs grow, upgrading to a larger license is always easy.
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| Integrated Virus Protection
LISTSERV Maestro is the only software of its kind with built-in virus protection. The system scans all messages for viruses before delivery, offering another layer of campaign and recipient inbox protection.
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| External Database Access
LISTSERV Maestro connects to most external databases, including Oracle, DB2, MS SQL Server and MySQL, allowing you to harness the information from existing customer databases for your email marketing campaigns.
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| Flexible Subscriber Warehouse Options
LISTSERV Maestro can use an external installation of Oracle, DB2, MS SQL Server or MySQL as its system database, or you can use the included MySQL database, which comes integrated with LISTSERV Maestro.
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| LDAP and AD Support
LISTSERV Maestro includes support for LDAP and Windows Active Directory for login authentication and recipient selection from databases, allowing customers with large repositories of data to benefit from LDAP connections and query opportunities.
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| DKIM Support
LISTSERV Maestro supports DKIM, which is a cryptographic authentication solution that adds signatures to email messages, allowing recipient sites to verify that the message was sent by an authorized sender.
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| Password-Protected Interface with HTTPS Support
The LISTSERV Maestro web interface is password-protected, securing your email marketing system and email marketing campaigns from unauthorized access. It's also compatible with SSL and allows the web interface to be accessed using the HTTPS protocol.
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| Access Restriction by IP Address
As an extra security measure, access to the LISTSERV Maestro web interface can be limited to a local domain area or to a specifically defined range of IP addresses.
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| HTTP(S) API With Secured Access
LISTSERV Maestro supports external API access via a secured HTTP or HTTPS interface to allow authorized external processes to trigger recipient or report downloads, imports, mail job deliveries and many other automated tasks.
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| System Metrics
System metrics continuously monitor disk usage, delivery statistics, HTTP request counts and response times, keeping administrators up-to-date on the status of the email communication system.
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