L-Soft's LISTSERV Maestro 6.0 Meets the Challenges of Today's Email Marketing Communicators

Senders Can Easily Compare Results Over Time, Identify Trends and Problems, Create Customized Reports


Landover, MD (May 20, 2014) – Anyone who sends opt-in email newsletters, announcements, special offers and other email marketing communications knows that it's critical to be able to quickly and effectively assess campaign performance, see the big picture over time, hone in on trends and root out problems. The work of email marketers got more colorful and precise today, with L-Soft's release of LISTSERV® Maestro 6.0, the newest version of the only email marketing and analytics solution built on LISTSERV, the industry gold standard of email list management software.

"Each successive version of LISTSERV Maestro has brought new features and workflow refinements to its users. In version 6.0, senders will experience a big step up in ease of use when creating mailing campaigns and analyzing and reporting their campaign results," Ben Parker, L-Soft Chief Corporate Consultant, said.

Key new features and enhancements in LISTSERV Maestro 6.0 include:

  • Better navigation in the user interface
  • Improved content creation tools
  • New reporting display options and functions, including tracking statistics comparison
  • Comparison analytics of various publishing channels, such as email vs. social media
  • Automatic selection of best performing option with A/B-split testing

LISTSERV Maestro is available as both licensed software and a hosted cloud service and enables senders to truly target and engage their subscribers, using a complete opt-in email marketing and analytics system that brings real results.

L-Soft also recently released a new version of its LISTSERV email list management solution, which includes the industry's only seamless, no-compromise fix for the aggressive DMARC policy changes that Yahoo and AOL implemented in April. Even if other email providers adopt similar DMARC policies in the future, smooth operations will continue because LISTSERV will automatically handle those addresses in the same way.

To learn more about email marketing with LISTSERV Maestro, visit:
http://www.lsoft.com/products/maestro.asp

To learn more about email list management with LISTSERV, visit:
http://www.lsoft.com/products/listserv.asp

About L-Soft

Incorporated in 1994, L-Soft is the exclusive provider of LISTSERV® email list software, email marketing software and email list hosting services. L-Soft's opt-in email solutions are used to manage email newsletters, announcement lists, discussion groups and email communities, serving more than 100 million list subscriptions worldwide. Invented by L-Soft Founder and CEO Eric Thomas, LISTSERV launched the permission email list communication industry in 1986 and remains the gold standard. L-Soft celebrates its 20th anniversary in 2014.

L-Soft Press Contact

Susan Brown Faghani
1-301-731-0440, Ext 4
https://www.lsoft.com/contact/econtact.asp?id=pressinfo





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See Guidelines for Proper Usage of the LISTSERV Trademark for more details.

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